After 15 years of leading creative work for Michelin-starred chefs, fashion brands, and tech giants, I’ve learned that good branding doesn’t come from aesthetics alone. It comes from a framework that defines your why, clarifies your what, and shapes the how of your brand’s personality, tone, and behavior.

My job is to distill all of that into a single, strong brand idea — a clear throughline that informs everything from your visual identity to your messaging. Every brand needs a compelling, strategic foundation that makes every touchpoint feel more intentional, more aligned, and more you. 

Good brands take work. The right partner makes it feel effortless. I’d love to help!